TEA MASTER
YAOX is a global leader in the exhibition experience industry. YAOX CEO Ms. Jie Wu is a Master of the Themed Entertainment Association (TEA), this lifetime honor equivalent to induction into the industry's global Hall of Fame. She is the first Asian and only Taiwanese to receive this honor.

TEA, the industry's highest authority, is headquartered in the United States and represents museums, theme parks, zoos, expositions, tourist attractions, sportsbooks, cruise lines industries worldwide. It has branches across all continents. Mrs. Jill Wu served as Director of the Asia-Pacific region before being elected Master.

The picture on the left is the MASTER certificate issued by TEA headquarters, which is a nameplate engraved with stone.

Jill as an Innovator
Mrs. Jill Wu has been a leader in innovation since her founding. In the 1980s, she introduced international production resources to establish VISCOM, Taiwan's largest commercial film production company. In the 1990s, she invested in and founded Digimax, Taiwan's first digital post-production company. She later founded YAOX, a 3D animation company. In the mid-1990s, she pioneered the nascent internet industry, establishing one of Taiwan's earliest e-commerce businesses. In 2000, she founded VIVAVR, Taiwan's first interactive VR company.

This not only promotes industrial innovation, but also technological innovation. In 2005, with a grant from the Ministry of Economic Affairs, she developed Taiwan's first 4D cinema system, exporting it to dozens of locations both domestically and internationally. Her 5D Master console won the Computex BC Award. The YAOX Integrated Entertainment Group, which Jill lead, served as the exhibition planning and engineering general contractor for the Taiwan Pavilion at the 2010 Shanghai World Expo. It was again responsible for the exhibition planning for the Taiwan Pavilion at the 2025 Kansai Expo in Osaka, making YAOX the only Taiwanese company to have designed three national pavilions at two World Expos.

Jill have always been bold in embracing innovation at the dawn of a new era, sharing her experience and mentoring newcomers. This commitment has remained unchanged over the years. For over 30 years, she have collaborated with major international companies, enjoying a high global industry status, became a member of the Asia-Pacific Council of the Themed Entertainment Association (TEA) and was later elected to be a Master, a prestigious honor in the global industry hall of fame.

CEO Jill Wu
Jill Wu, current President of YAOX also served as Team Head of Themed Entertainment Association (TEA) NextGen Asia Pacific Region, utilizing her connections and resources to facilitate next generation talent training program. Jill Wu has worked as the chief producer of the Taiwan Pavilion at Shanghai World Expo in 2010. She was responsible for software and hardware system integration, operation s and public relation. Under her leadership the Taiwan Pavilion turned out to be one of the landmarks on the expo grounds. The pavilion was selected as one of the most attractive spot by Japanese media back in 2010. Jill Wu has approximately four decades of TV and cinema commercial production experience, she was one of the first in Grater China to introduce directors and film teams from the US and Europe to the Asian market. Moreover, she is the merchandise authorization representative of different Hollywood movie companies in Taiwan. Jill Wu cooperated with industry leaders from Walt Disney Imagineering, Universal Studios Japan, 20th Century FOX to foster the development of themed entertainment industry in Asia during her service as board of directors in TEA AP since 2013.